Turn Your StrategyInto Predictable GrowthTurn YourStrategy IntoPredictable Growth

An SDR adds capacity and leaves the strategy where it was, so the targeting calls still land on your desk. An agency runs campaigns on its own infrastructure, and the capability leaves when the retainer ends. Tools automate the work and decide nothing. A GTM engineer builds well to the spec they are handed, and the missing spec is usually the problem.

Vertex designs the strategy first, builds the system around it, and runs the engine for you, booking qualified meetings and making it sharper every month. All of it sits in your accounts from day one. The playbook and every piece of buyer and campaign data it produces are yours to use anywhere, from sales calls and pricing to product and hiring decisions.

When you rent outbound from an agency or a lead generation service, the domains, the data and everything learned about your buyers belong to them. Every month you pay, their asset gets better, and when you stop you start again from zero.

When you own it, every campaign, reply and sales call adds to an asset in your name. Your targeting, your winning messages and your buyer data keep their value whether we work together for a year or a decade. You own the system and we run it, so you get the permanence of building in-house without having to hire the team to operate it.

Yes, and for some companies that is the right call. It takes strategy, data, research, messaging, infrastructure, deliverability and someone senior enough to hold all of it together every week, which usually means months of hiring, tooling and trial and error before the first meeting.

If you can do all of that, do it. What you will have built is the exact role we are offering to fill, and we are not paid for it until it produces.

Free to start. If your team has the capacity to run it, we build the system and you pay for the build once it works. If not, we run it for you, and you only pay once it works and for each qualified meeting it brings in. There are no fixed retainers that charge for volume and activity.

In the free diagnostic we size the build to your market and lay out the options, so you pick the one that fits your team and your cash flow.

If the system is never built, you pay nothing. If the meetings don't come, you pay no meeting fees, and you still own every piece of the engine: the domains, the playbook, the campaigns and every reply, ready to point at the next market you want to test.

Your first deliverables land within days of starting, and your sending domains start warming the week you sign, so launch never waits on the build.

Weeks 1–2: your strategy is written down as one motion your team and your tools both run.
Week 3: we build the engine, the infrastructure and your first campaigns.
Weeks 4–5: campaigns go live, replies come in, and the first meetings get booked.
Month 3 onwards: the system reaches steady state. By then the playbook has been refined on live replies and sales calls, there is enough sending volume to confirm which segments and angles win, and your inboxes are fully warmed and sending at full capacity. From this point meeting flow is predictable enough to plan your pipeline around, and the system keeps getting sharper.

A proven offer and clear buyers move faster. If you are still finding your motion, we test segments, signals, messaging and offers until one converts.

Four live sessions across the build: a kickoff, a working session on your strategy, a sign-off on your playbook, and a walkthrough of the finished system. Everything else reaches you in writing, and you answer when it suits you.

After launch we run the campaigns, deliverability, reply handling and optimisation, which takes roughly half a day a month from you. You choose whether to stay close to the targeting calls or just review the meetings that land. Your team’s job is to close.

We define it with you in writing before launch, using the buyer roles and company profile in your playbook. You only pay for meetings that match that definition.

Your main domain never sends cold email. We set up separate sending domains in your name with SPF, DKIM and DMARC authentication, warm them up before launch, and monitor deliverability every day, so your reputation stays protected and your emails reach the inbox. Every message follows the voice and positioning you approved in the playbook.

Always. You sign off on the strategy before anything is built, then on the target accounts and the campaigns before anything goes out. No message is sent and no data credit is spent without your review.

Someone has to run it. Every week the engine finds accounts, scores them, writes to them, keeps the mail landing and works replies until they turn into meetings, whether or not anyone on your team has time for it.

Markets also move. Lists decay and angles wear out, and messaging that worked in the first quarter often stops working by the third. We read the numbers every month and change what needs changing, so the system gets sharper while your team closes.

Vertex is paid on results, so we're incentivized to keep improving the system and bring you more qualified meetings while running the whole thing for you. If you eventually want to bring it in-house, that's fine too. You keep everything we build and can take it over yourself. Some teams do exactly that, while others keep us on for the accountability and strategic operator their team doesn't have.

You keep everything, because none of it was ever on our side. The domains, inboxes, campaigns, workflows, data and campaign history live in your accounts, so there is no migration and nothing to hand back. Your team can run the system from that day.

Four systems, all built in your accounts:

The Strategy Playbook sets who to pursue, which buying signals matter, how the offer is positioned and what gets tested. Everything else runs on it.
The Buyer Intelligence Engine finds, researches and scores the accounts that fit, and syncs every reply to your CRM.
The Outreach Infrastructure covers sending domains, inboxes and email deliverability, all in your name.
The Messaging System is a campaign library in which every message carries its own performance record.

We run all four for you, and each one improves month by month on what your market tells us.

B2B companies that win customers through sales conversations. It fits when your deals justify writing to buyers one at a time, you can name the companies you want, and someone on your team is free to take the meetings.

We sit behind your sales team. Your AEs and SDRs keep selling and closing while Vertex runs the outbound engine that fills their calendar.

You can count on a built and running system, the strategy we agreed, live campaigns, and continuous optimisation for as long as we work together.

We will not promise a revenue number. Our job is to put qualified opportunities in front of your team, and whether they close depends on your offer, your pricing, your market and how your people sell.

Tooling is bought in your own accounts at provider cost. We never mark it up and never hold a licence on your behalf. You would pay those rates anyway, to the same providers we recommend. We price the stack against what you already use in the diagnostic, and you approve every tool and every dollar before anything is added.

Yes. See It In Action has a sample system built for Aegis Cyber, a demonstration company. It includes the playbook, a ten-month performance record and the live engine, so you can see how the system is built, how it runs, and how it books more meetings as it learns. SEE IT IN ACTION →